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Screen shot: Apple.com

As Facebook continues to be beset with data-sharing controversies, Apple once again aimed to contrast itself with the social network by spotlighting its privacy-focused features Monday at its annual developer conference in San Jose.

Why it matters: The iPhone maker has long presented itself as an advocate of user privacy and an opponent of invasive advertising models, and Facebook's recent trials have given it more opportunities to parade those positions.

What's new: Some ad tracking systems try to identify repeat visitors and link multiple devices belonging to the same individual by taking a "fingerprint" of each device's unique setup. The upcoming version of macOS will take measures to block this practice.

  • Apple also said it was expanding privacy-based features it introduced last year for its Safari browser to cover social-network sharing buttons, which ad networks can also employ to track users.
  • During the developer presentation, Apple senior vice president of software engineering Craig Federighi showed off the anti-tracking features by pulling up Facebook's website.

More: During the conference's keynote, Apple also highlighted new features to help customers better manage the amount of time and attention they devote to their devices, as well as parental controls, another not-so-subtle reference to criticism Facebook (along with other tech companies) has recently faced.

Go deeper

11 mins ago - Sports

China pulls Celtics games after Enes Kanter criticizes Xi Jinping

Celtics center Enes Kanter. Photo: Jim Michaud/MediaNews Group/Boston Herald via Getty Images

China will no longer stream Boston Celtics games after center Enes Kanter called Chinese President Xi Jinping a "brutal dictator" in a social media post over his government's repressive policies in Tibet, according to the New York Times.

Why it matters: Kanter's criticism of Beijing has sparked another round of trouble for the NBA in China, one of its largest and most restrictive markets.

Dan Primack, author of Pro Rata
55 mins ago - Politics & Policy

Trump's new venture could be peak SPAC

Illustration: Sarah Grillo/Axios

Former President Trump last night announced plans to launch a digital media network called "Truth Social," and said it would go public via a SPAC called Digital World Acquisition (Nasdaq: DWAC).

What to know: So far, this is a joke. The press release didn't contain even basic information, such as the new company's CEO. In fact, the only execs mentioned are Trump (as chairman) and veteran TV producer Scott St. John as head of a subscription streaming service.

Ben Geman, author of Generate
1 hour ago - Economy & Business

Tesla is outrunning the supply chain crunch

Expand chart
Data: FactSet and company release; Chart: Will Chase/Axios

Tesla, citing a "structural shift" in demand for electric vehicles, reported its highest-ever quarterly profit of $1.6 billion and $13.8 billion in revenues despite supply chain problems.

The big picture: The company's third-quarter report says the chip shortage, port congestion and other woes have affected its factories but argues that "flexibility" and "ingenuity" are a counterweight.