Screen shot: Apple.com

As Facebook continues to be beset with data-sharing controversies, Apple once again aimed to contrast itself with the social network by spotlighting its privacy-focused features Monday at its annual developer conference in San Jose.

Why it matters: The iPhone maker has long presented itself as an advocate of user privacy and an opponent of invasive advertising models, and Facebook's recent trials have given it more opportunities to parade those positions.

What's new: Some ad tracking systems try to identify repeat visitors and link multiple devices belonging to the same individual by taking a "fingerprint" of each device's unique setup. The upcoming version of macOS will take measures to block this practice.

  • Apple also said it was expanding privacy-based features it introduced last year for its Safari browser to cover social-network sharing buttons, which ad networks can also employ to track users.
  • During the developer presentation, Apple senior vice president of software engineering Craig Federighi showed off the anti-tracking features by pulling up Facebook's website.

More: During the conference's keynote, Apple also highlighted new features to help customers better manage the amount of time and attention they devote to their devices, as well as parental controls, another not-so-subtle reference to criticism Facebook (along with other tech companies) has recently faced.

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Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 12 a.m. ET: 33,282,969 — Total deaths: 1,000,867 — Total recoveries: 23,066,203Map.
  2. U.S.: Total confirmed cases as of 12 a.m. ET: 7,148,009 — Total deaths: 205,069 — Total recoveries: 2,794,608 — Total tests: 102,342,416Map.
  3. Business: Companies are still holding back earnings guidance.
  4. Health: Trump announces plan to distribute 150 million rapid tests —The childless vaccine.
  5. Media: Fauci: Some of what Fox News reports about COVID-19 is "outlandish"
  6. States: Cuomo extends New York moratorium on evictions until 2021.
  7. World: More than 1 million people have now died from coronavirus — India the second country after U.S. to hit 6 million cases.

Bob Woodward: "I was not going to hide" my opinion on Trump

Bob Woodward didn't want to join Senate Republicans in privately condemning President Trump but declining to do so publicly, he told Jonathan Swan in an interview for "Axios on HBO."

Why it matters: Woodward has covered 9 presidents, but Trump is the first that Woodward explicitly described as "the wrong man for the job."

Watch the full Jonathan Swan interview with Bob Woodward

In the latest episode of "Axios on HBO," Jonathan Swan interviews Bob Woodward about his new book, "Rage," which was based on 19 interviews with President Trump.