Screen shot: Apple.com

As Facebook continues to be beset with data-sharing controversies, Apple once again aimed to contrast itself with the social network by spotlighting its privacy-focused features Monday at its annual developer conference in San Jose.

Why it matters: The iPhone maker has long presented itself as an advocate of user privacy and an opponent of invasive advertising models, and Facebook's recent trials have given it more opportunities to parade those positions.

What's new: Some ad tracking systems try to identify repeat visitors and link multiple devices belonging to the same individual by taking a "fingerprint" of each device's unique setup. The upcoming version of macOS will take measures to block this practice.

  • Apple also said it was expanding privacy-based features it introduced last year for its Safari browser to cover social-network sharing buttons, which ad networks can also employ to track users.
  • During the developer presentation, Apple senior vice president of software engineering Craig Federighi showed off the anti-tracking features by pulling up Facebook's website.

More: During the conference's keynote, Apple also highlighted new features to help customers better manage the amount of time and attention they devote to their devices, as well as parental controls, another not-so-subtle reference to criticism Facebook (along with other tech companies) has recently faced.

Go deeper

Updated 6 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 10 p.m. EST: 32,135,220 — Total deaths: 981,660 — Total recoveries: 22,149,441Map.
  2. U.S.: Total confirmed cases as of 10 p.m EST: 6,975,980 — Total deaths: 202,738 — Total recoveries: 2,710,183 — Total tests: 98,481,026Map.
  3. Politics: House Democrats prepare new $2.4 trillion coronavirus relief package.
  4. Health: Cases are surging again in 22 states — New York will conduct its own review of coronavirus vaccine.
  5. Business: America is closing out its strongest quarter of economic growth.
  6. Technology: 2020 tech solutions may be sapping our resolve to beat the pandemic.
  7. Sports: Pac-12 will play this fall despite ongoing pandemic — Here's what college basketball will look like this season.
  8. Science: Global coronavirus vaccine initiative launches without U.S. or China — During COVID-19 shutdown, a common sparrow changed its song.
9 hours ago - Sports

Pac-12 will play football this fall, reversing course

A view of Levi's Stadium during the 2019 Pac-12 Championship football game. Photo: Alika Jenner/Getty Images

The Pac-12, which includes universities in Arizona, California, Colorado, Oregon, Utah and Washington state, will play football starting Nov. 6, reversing its earlier decision to postpone the season because of the coronavirus pandemic.

Why it matters: The conference's about-face follows a similar move by the Big Ten last week and comes as President Trump has publicly pressured sports to resume despite the ongoing pandemic. The Pac-12 will play a seven-game conference football season, according to ESPN.

Dave Lawler, author of World
9 hours ago - World

Global coronavirus vaccine initiative launches without U.S. or China

Data: Gavi, The Vaccine Alliance; Map: Naema Ahmed/Axios

A global initiative to ensure equitable distribution of coronavirus vaccines now includes most of the world — but not the U.S., China or Russia.

Why it matters: Assuming one or more vaccines ultimately gain approval, there will be a period of months or even years in which supply lags far behind global demand. The COVAX initiative is an attempt to ensure doses go where they're most needed, rather than simply to countries that can produce or buy them at scale.

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