Apple confirms it's buying Shazam

Just days after TechCrunch first reported that Apple was close to acquiring music-identification app Shazam, the companies have confirmed the deal (a somewhat unusual move for Apple). No terms have been disclosed but it was reportedly for about $400 million, according to several outlets.

Why it matters: Shazam's technology is a natural fit to continue driving downloads to iTunes, subscriptions to Apple Music, and to help with music (and voice) recognition as part of Siri and Apple's upcoming HomePod home speaker.