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Apple allows push notifications for ads

Facebook, Messenger, Instagram and WhatsApp displayed on an iPhone. Photo: Jakub Porzycki/NurPhoto via Getty Images

Apps on Apple products can now send push notifications for ads and promotions as long as customers explicitly opt in to get those alerts, according to the company's updated App Store guidelines.

Why it matters: Apple has long prevented ads in notifications. Including marketing material alongside alerts for personal messages and breaking news runs the risk of further cluttering peoples' feeds.

Separately, Apple also made a few other changes to its App Store rules:

  • Apple will reject pitches for "fortune telling" and dating apps "unless they provide a unique, high-quality experience," citing an over-saturation of those apps.
  • App developers now must use Apple's own API for prompting customer reviews. In the past, developers could push app users to review products by asking leading questions.

Go deeper: Apple's growth areas rely on its shrinking iPhone business

Go deeper

Axios
Updated 4 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: Large coronavirus outbreaks leading to high death rates — Coronavirus cases are at an all-time high ahead of Election Day — U.S. tops 88,000 COVID-19 cases, setting new single-day record.
  2. Politics: States beg for Warp Speed billions.
  3. World: Taiwan reaches a record 200 days with no local coronavirus cases.
  4. 🎧Podcast: The vaccine race turns toward nationalism.
Go deeper (1 min. read)Arrow
Sara Fischer, author of Media Trends
4 hours ago - Politics & Policy

Technical glitch in Facebook's ad tools creates political firestorm

Facebook CEO Mark Zuckerberg. Photo: SOPA Images / Contributor

Facebook said late Thursday that a mix of "technical problems" and confusion among advertisers around its new political ad ban rules caused issues affecting ad campaigns of both parties.

Why it matters: A report out Thursday morning suggested the ad tools were causing campaign ads, even those that adhered to Facebook's new rules, to be paused. Very quickly, political campaigners began asserting the tech giant was enforcing policies in a way that was biased against their campaigns.

Go deeper (1 min. read)Arrow
Axios
5 hours ago - Health

States beg for Warp Speed billions

A COVID-19 drive-thru testing center yesterday at Hard Rock Stadium in Miami Gardens. Photo: David Santiago/Miami Herald via AP

Operation Warp Speed has an Achilles' heel: States need billions to distribute vaccines — and many say they don't have the cash.

Why it matters: The first emergency use authorization could come as soon as next month, but vaccines require funding for workers, shipping and handling, and for reserving spaces for vaccination sites.

Go deeper (1 min. read)Arrow

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