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Facebook, Messenger, Instagram and WhatsApp displayed on an iPhone. Photo: Jakub Porzycki/NurPhoto via Getty Images

Apps on Apple products can now send push notifications for ads and promotions as long as customers explicitly opt in to get those alerts, according to the company's updated App Store guidelines.

Why it matters: Apple has long prevented ads in notifications. Including marketing material alongside alerts for personal messages and breaking news runs the risk of further cluttering peoples' feeds.

Separately, Apple also made a few other changes to its App Store rules:

  • Apple will reject pitches for "fortune telling" and dating apps "unless they provide a unique, high-quality experience," citing an over-saturation of those apps.
  • App developers now must use Apple's own API for prompting customer reviews. In the past, developers could push app users to review products by asking leading questions.

Go deeper: Apple's growth areas rely on its shrinking iPhone business

Go deeper

Miriam Kramer, author of Space
8 hours ago - Science

China makes history with successful Mars landing

A model of the Tianwen-1 Mars rover is displayed during an exhibition at the National Museum of China in Beijing. Photo: Wang Zhao/AFP via Getty Images

A Chinese lander carrying a rover successfully touched down on Mars for the first time, state media reports.

Why it matters: This is the first time China has landed a spacecraft on another planet, and it launches the nation into an elite club of only a few space agencies to successfully make it to the Martian surface.

9 hours ago - World

UN: 10,000 Palestinians displaced in Gaza as Israel-Hamas fighting escalates

A Palestinian woman walks after she collects her belongings inside her damaged house following an Israeli air in the northern Gaza Strip. Photo: Ahmed Zakot/SOPA Images/LightRocket via Getty Images)

The United Nations warned Friday that ongoing fighting between Israel and Hamas "has the potential to unleash an uncontainable security and humanitarian crisis," in not only the occupied Palestinian territories and Israel, but "the region as a whole."

The big picture: More than 125 Palestinians, including 31 children have been killed in Gaza since fighting began Monday, per the Palestinian Ministry of Health. Eight people, including two children, have been killed in Israel, Reuters reported, citing Israeli authorities.

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