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Last year, Manchester, England. Photo: Shirlaine Forrest/WireImage/Getty

In an announcement on Thursday, the Rolling Stones said they will begin a 17-date U.S. tour next month in Chicago, and the bulk of the expected audience is evident in its sponsor — an association of firms that sell annuities.

By the numbers: Speaking with Axios, Jean Statler, executive director of the Alliance for Lifetime Income, says the demographic that she expects at the concerts is ideal for the 24 financial services firms in her association: at an average age 45–75 and with somewhere in the $75,000–$2 million range of assets the alliance targets.

  • How it happened: An alliance member had sponsored a traveling Stones exhibit that moved through the U.S. until February, and a representative of the group asked whether the same firm wanted to back the Stones' new "No Filter" tour.
  • That query was forwarded to Statler, who says she responded, "Do I look stupid? I could be on TV for nine months and not hit our target group as much as I will in two months" sponsoring the Stones.
  • In every conversation, the Stones said the alliance could not use the word "retirement" in its own advertising "because this isn't our retirement tour."

In addition to having its name emblazoned on tour programming before millions of the group's social media followers, the alliance will have tables at the concerts explaining annuities and a VIP lounge.

Go deeper

Battle for the soul of a new web

Illustration: Aïda Amer/Axios

A well-funded and intensely motivated chunk of tech's hive mind is finding common cause in a vast new project: rebuilding the web on a foundation of cryptocurrency and blockchain tech. They call it "Web3."

The big picture: Developers, investors and early adopters imagine a future in which the technologies that enable Bitcoin and Ethereum will break up the concentrated power today's tech giants wield and usher in a golden age of individual empowerment and entrepreneurial freedom.

First look: Biden summons top CEOs on supply chain

Photo: Alex Wong/Getty Images

President Biden will meet Monday afternoon with CEOs of big retailers, grocers and consumer-products firms to send this message, according to the White House: Products will be on shelves for holiday shopping.

Zoom out: Black Friday sales rebounded from 2020.

Thanksgiving box office shows theaters have long road to recovery

Photo of Disney's "Encanto;" Credit: Disney

Box office ticket sales over the Thanksgiving holiday show that consumer confidence in moviegoing is slowly improving, but not enough to bring the struggling theater industry back to pre-pandemic levels anytime soon, if ever.

Why it matters: "We may have to temper expectations a bit" for next year, said Comscore senior media analyst Paul Dergarabedian.