Expand chart
Data: Populace/Gallup Success Index; Chart: Axios Visuals

How Americans believe our society measures success — namely, fame — is totally different than how people define success in their own lives, according to a new Gallup/Populace survey of more than 5,000 Americans given first to Axios.

Why it matters: Our measures of personal success are highly individualized, but tend to follow some patterns for women and men, liberals and conservatives, and different levels of income, the survey found.

  • The findings are a roadmap for politicians, the entertainment industry and technology executives seeking to tap into less romanticized measures of success.

"When you aren't saying publicly what you privately believe, you end up with really bad policies and with things that stay in place that nobody really wants. But nobody changes it,” said Todd Rose, president and cofounder of Populace.

  • "Being famous" was the top answer for what respondents thought mattered according to society's view of success.
  • But that was the last answer for what individuals felt was important to achieve to be successful in their own lives.
  • Parenthood was the most common achievement for individuals' standards of success, but ranked at 33 out of 76 when people were asked about things society considers important for success.
  • "Very conservative” Americans tend to consider being a parent twice as important as those who self-identified as "very liberal."
  • Having an advanced degree was something respondents valued both in terms of how society judged them and how they judged themselves.
  • Having a purpose in life, a couple of close friends and regularly seeing family were all important components to how people judged their own success — but so was not having to worry about money.
  • Women were more likely than men to view fame and having a large social media following as important to society's view of success — something that may correlate to other trends like women being overrepresented on Instagram, Rose said.

Between the lines: Milestones and traits related to status, education and finances were at the top of the list for what most people believe others consider markers of success. But people said success in their own lives has more to do with educational achievement, relationships and personal character.

  • "We can do something with that if we can just realize that this silent majority exists, and that it crosses political and ideological and other demographic bounds," Rose said.

Go deeper

Updated 13 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Global: Total confirmed cases as of 3 a.m. ET: 20,294,091 — Total deaths: 741,420— Total recoveries: 12,591,454Map.
  2. U.S.: Total confirmed cases as of 3 a.m. ET: 5,141,207 — Total deaths: 164,537 — Total recoveries: 1,714,960 — Total tests: 63,252,257Map.
  3. States: Georgia reports 137 coronavirus deaths, setting new daily record Florida reports another daily record for deaths.
  4. Health care: Trump administration buys 100 million doses of Moderna's coronavirus vaccine.
  5. Business: Moderna reveals it may not hold patent rights for vaccine.
  6. Sports: Big Ten scraps fall football season.
  7. World: Anthony Fauci "seriously" doubts Russia's coronavirus vaccine is safe

EU threatens Belarus with sanctions amid third night of unrest

Belarus riot police detain protesters in Minsk on Tuesday. Photo: Sergei Gapon/AFP via Getty Images

The European Union warned Tuesday it could reimpose sanctions on Belarus as riot police clashed for a third night with demonstrators protesting this week's elections that the EU described as "neither free nor fair," per the Guardian.

Why it matters: The EU removed most sanctions against Belarus four years ago, after "Europe's last dictator" Alexander Lukashenko released political prisoners and permitted protests, AP notes. The EU said in a statement Tuesday it would be "conducting an in-depth review" into its relations with former Soviet country over his elections win claim and the deadly crackdown on protesters.

Ilhan Omar wins Minnesota primary

Photo: Stephen Maturen/Getty Images

Rep. Ilhan Omar (D-Minn.) won the Democratic primary against lawyer Antone Melton-Meaux on Tuesday evening, AP reports.

Why it matters: The race is one that's played out across the U.S. as progressives continue to sweep party nominations. Omar's win officially means all four progressive members of "The Squad" have won their primary elections.