Americans are still reading, but they're spreading their book consumption habits over an array of formats, according to a new Pew Research survey.
Reproduced from a Pew Research Center report; Chart: Axios Visuals
Why it matters: Book consumption by volume has remained relatively unchanged over the past five years, while consumption of digital and social media consumption has skyrocketed.
Why books are still addicting: "The order of the words are fixed on the page or on the screen, but the speed at which you read them is entirely up to you," writes Will Sehwalbe in A Resource for the Ambitious, from The Wall Street Journal. "Sure, this allows you to skip ahead and jump around, but it also allows you to slow down, savor and ponder."
"About three-quarters (74%) of Americans have read a book in the past 12 months in any format, a figure that's remained largely unchanged since 2012."
"Overall, Americans read an average (mean) of 12 books per year, while the typical (median) American has read four books in the past 12 months. Each of these figures is largely unchanged since 2011."
"There has been a modest but statistically significant increase in the share of Americans who read audiobooks, from 14% to 18% ... (But) It remains the case that relatively few Americans consume digital books (which include audiobooks and e-books) to the exclusion of print."
