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Photo: Leon Neal/Getty Images

Amazon's third-annual Prime Day kicked off at 3 p.m. ET on Monday, but shoppers quickly reported glitches as the mobile app and desktop site crashed.

Why it matters: This is one of Amazon's biggest sales days of the year, offering deals on a bunch of products just for its Prime members. It's ironic that Amazon's site wasn't able to handle the traffic surge, Axios' Ina Fried points out: "It is a day they made up and chose the timing of, and they are the leading cloud computing company in the world."

What's been happening: Coresight Research estimated Prime Day sales should reach at least $3.4 billion, which would be a record. Amazon stock took a tumble shortly after the glitches began, losing the 1.5% gain from Monday morning.

Some users:

  • Are getting error pages with pictures of the "dogs of Amazon," unable to enter the site.
  • Tweeted they are caught in a loop with the main page and the "shop all deals" button.
  • Added items to their cart, and then received an error message in the checkout process, says CNBC.
Screenshot from Amazon.com. Marisa Fernandez/Axios

What Amazon says: "Some customers are having difficulty shopping, and we’re working to resolve this issue quickly," a spokesman said. The company reported that despite the problems, it sold more items in the first hour of Prime Day this year than last.

Yes, but retailers like Target announced on Friday they would also have deals on Prime Day. Other retailers with deals to rival Prime Day are Bed Bath & Beyond, eBay, Kohl's, Macy's, per CNBC.

Meanwhile: The Amazon Prime day technical problems come on the day Jeff Bezos' became the "richest person in modern history," with a net worth over $150 billion, per Bloomberg.

Go deeper

1 hour ago - World

Army to award Purple Hearts to troops injured in Iran missile attack

Damage at Ain al-Asad military airbase housing U.S. and other foreign troops in the western Iraqi province of Anbar in January 2020. Photo: Ayman Henna/AFP via Getty Images

The Army has approved 39 more Purple Hearts for U.S. soldiers wounded in an Iranian military ballistic missile attack on an Iraq base in January 2020, the Army Times first reported Wednesday.

Why it matters: Most of these soldiers sustained brain injuries, per the Army Times. Then-President Trump dismissed their injuries at the time as "headaches" and "not very serious," sparking backlash from some veterans groups.

Scoop: U.S. begins denying Afghan immigrants

Afghan refugees on a bus bound for temporary housing after arriving in Greece. Photo: Byron Smith/Getty Images

The Biden administration has begun issuing denials to Afghans seeking to emigrate to the United States through the humanitarian parole process, after a system that typically processes 2,000 applications annually has been flooded with more than 30,000.

Why it matters: Afghans face steeper odds and longer processes for escaping to the U.S., despite the earlier sweeping efforts by the Biden administration to assist its allies. Immigration lawyers and advocacy groups say the government has set untenable barriers to a safe haven in the U.S.

4 hours ago - Politics & Policy

Dems invoke Robert Byrd to sell Manchin on Senate rules changes

Photo illustration: Shoshana Gordon/Axios. Photos: Diana Walker, Chip Somodevilla/Getty Images

A small group of Senate Democrats is privately invoking the legacy of late West Virginia Sen. Robert Byrd in an effort to sway Sen. Joe Manchin (D-W.Va.) to support their plans to change the chamber's rules, Axios has learned.

Why it matters: Manchin — who holds Byrd's Senate seat — has often referenced his predecessor's strong moral conviction and insistence on preserving the Senate as an institution, as justification for some of his tough positions.