Photo: Leon Neal/Getty Images
Amazon's third-annual Prime Day kicked off at 3 p.m. ET on Monday, but shoppers quickly reported glitches as the mobile app and desktop site crashed.
Why it matters: This is one of Amazon's biggest sales days of the year, offering deals on a bunch of products just for its Prime members. It's ironic that Amazon's site wasn't able to handle the traffic surge, Axios' Ina Fried points out: "It is a day they made up and chose the timing of, and they are the leading cloud computing company in the world."
What's been happening: Coresight Research estimated Prime Day sales should reach at least $3.4 billion, which would be a record. Amazon stock took a tumble shortly after the glitches began, losing the 1.5% gain from Monday morning.
- Are getting error pages with pictures of the "dogs of Amazon," unable to enter the site.
- Tweeted they are caught in a loop with the main page and the "shop all deals" button.
- Added items to their cart, and then received an error message in the checkout process, says CNBC.
What Amazon says: "Some customers are having difficulty shopping, and we’re working to resolve this issue quickly," a spokesman said. The company reported that despite the problems, it sold more items in the first hour of Prime Day this year than last.
Meanwhile: The Amazon Prime day technical problems come on the day Jeff Bezos' became the "richest person in modern history," with a net worth over $150 billion, per Bloomberg.