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Photo: Leon Neal/Getty Images

Amazon's third-annual Prime Day kicked off at 3 p.m. ET on Monday, but shoppers quickly reported glitches as the mobile app and desktop site crashed.

Why it matters: This is one of Amazon's biggest sales days of the year, offering deals on a bunch of products just for its Prime members. It's ironic that Amazon's site wasn't able to handle the traffic surge, Axios' Ina Fried points out: "It is a day they made up and chose the timing of, and they are the leading cloud computing company in the world."

What's been happening: Coresight Research estimated Prime Day sales should reach at least $3.4 billion, which would be a record. Amazon stock took a tumble shortly after the glitches began, losing the 1.5% gain from Monday morning.

Some users:

  • Are getting error pages with pictures of the "dogs of Amazon," unable to enter the site.
  • Tweeted they are caught in a loop with the main page and the "shop all deals" button.
  • Added items to their cart, and then received an error message in the checkout process, says CNBC.
Screenshot from Amazon.com. Marisa Fernandez/Axios

What Amazon says: "Some customers are having difficulty shopping, and we’re working to resolve this issue quickly," a spokesman said. The company reported that despite the problems, it sold more items in the first hour of Prime Day this year than last.

Yes, but retailers like Target announced on Friday they would also have deals on Prime Day. Other retailers with deals to rival Prime Day are Bed Bath & Beyond, eBay, Kohl's, Macy's, per CNBC.

Meanwhile: The Amazon Prime day technical problems come on the day Jeff Bezos' became the "richest person in modern history," with a net worth over $150 billion, per Bloomberg.

Go deeper

2 hours ago - Health

Biden says it's "not the time to relax" after touring vaccination site

President Biden speaking after visiting a FEMA Covid-19 vaccination facility in Houston on Feb. 26. Photo: Mandel Ngan/AFP via Getty Images

President Biden said Friday that "it's not the time to relax" coronavirus mitigation efforts and warned that the number of cases and hospitalizations could rise again as new variants of the virus emerge.

Why it matters: Biden, who made the remarks after touring a vaccination site in Houston, echoed CDC director Rochelle Walensky, who said earlier on Friday that while the U.S. has seen a recent drop in cases and hospitalizations, "these declines follow the highest peak we have experienced in the pandemic."

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Health: Most COVID-19 survivors can weather risk of reinfection, study says — "Twindemic" averted as flu reports plummet amid coronavirus crisis
  2. Vaccine: FDA advisory panel endorses J&J COVID vaccine for emergency use — About 20% of U.S. adults have received first vaccine dose, White House says — New data reignites the debate over coronavirus vaccine strategy.
  3. Economy: What's really going on with the labor market.
  4. Local: All adult Minnesotans will likely be eligible for COVID-19 vaccine by summer — Another wealthy Florida community receives special access to COVID-19 vaccine.
  5. Sports: Poll weighs impact of athlete vaccination.

The week markets went wild

Illustration: Lazaro Gamio

The markets just closed out a manic week.

Why it matters: Outsized — and in some cases historic — moves were evident across the board.