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Photo: Leon Neal/Getty Images

Amazon's third-annual Prime Day kicked off at 3 p.m. ET on Monday, but shoppers quickly reported glitches as the mobile app and desktop site crashed.

Why it matters: This is one of Amazon's biggest sales days of the year, offering deals on a bunch of products just for its Prime members. It's ironic that Amazon's site wasn't able to handle the traffic surge, Axios' Ina Fried points out: "It is a day they made up and chose the timing of, and they are the leading cloud computing company in the world."

What's been happening: Coresight Research estimated Prime Day sales should reach at least $3.4 billion, which would be a record. Amazon stock took a tumble shortly after the glitches began, losing the 1.5% gain from Monday morning.

Some users:

  • Are getting error pages with pictures of the "dogs of Amazon," unable to enter the site.
  • Tweeted they are caught in a loop with the main page and the "shop all deals" button.
  • Added items to their cart, and then received an error message in the checkout process, says CNBC.
Screenshot from Amazon.com. Marisa Fernandez/Axios

What Amazon says: "Some customers are having difficulty shopping, and we’re working to resolve this issue quickly," a spokesman said. The company reported that despite the problems, it sold more items in the first hour of Prime Day this year than last.

Yes, but retailers like Target announced on Friday they would also have deals on Prime Day. Other retailers with deals to rival Prime Day are Bed Bath & Beyond, eBay, Kohl's, Macy's, per CNBC.

Meanwhile: The Amazon Prime day technical problems come on the day Jeff Bezos' became the "richest person in modern history," with a net worth over $150 billion, per Bloomberg.

Go deeper

1 hour ago - World

Hong Kong pro-democracy media tycoon Jimmy Lai detained on fraud charge

An activist holds a placard highlighting China's Tiananmen Square massacre as pro-democracy media tycoon Jimmy Lai arrives at West Kowloon Magistrates' Court in Hong Kong in November. Photo: Isaac Wong/SOPA Images/LightRocket via Getty Images

Hong Kong media tycoon Jimmy Lai is being detained until an April court hearing after the pro-democracy supporter was charged Thursday with fraud, per his Apple Daily news outlet.

Why it matters: The 72-year-old's arrest and denial of bail is another blow for the pro-democracy movement in the former British colony amid concerns about a fresh crackdown on activists.

5 hours ago - Politics & Policy

Inhofe loudly sets Trump straight on defense bill

Sen. Jim Inhofe speaks with reporters in the Capitol last month. Photo: Samuel Corum/Getty Images

Senator Jim Inhofe told President Trump today he'll likely fail to get two big wishes in pending defense spending legislation, bellowing into his cellphone: "This is the only chance to get our bill passed," a source who overheard part of their conversation tells Axios.

Why it matters: Republicans are ready to test whether Trump's threats of vetoing the bill, which has passed every year for more than half a century, are empty.

Conspiracy theories blow back on Trump's White House

Sidney Powell. Photo: Tom Williams/CQ-Roll Call, Inc via Getty Images

President Trump has rarely met a conspiracy theory he doesn't like, but he and other Republicans now worry the wild tales told by lawyers Sidney Powell and Lin Wood may cost them in Georgia's Senate special elections.

Why it matters: The two are telling Georgians not to vote for Republicans David Perdue and Kelly Loeffler because of a bizarre, baseless and potentially self-defeating theory: It's not worth voting because the Chinese Communist Party has rigged the voting machines.