Dec 7, 2019

Amazon eyes right to stream Premier League to draw U.K. subscribers

Photo: Marc Atkins/Getty Images

Amazon saw a record number of new subscriptions in the United Kingdom on Dec. 3-4 after it live-streamed 10 top-flight Premier League matches on its Prime Video service, The Guardian reports.

Why it matters: Amazon said the two days set records for most new sign-ups since the company launched its Prime service in the U.K. in 2007. If the company decides to bid on the rights to livestream more matches, it could prove to be a serious challenge to digital platforms Sky and BT, The Guardian notes. Amazon has the resources to challenge and outbid both companies for Premier League rights.

Details: Amazon spent about $118 million on a three-year package of rights to see if streaming the matches will continue to bring in new subscribers before going all-in.

  • The package gives Amazon rights to stream nine matches on Dec. 26 and one match on Dec. 27, The Guardian explains.

The big picture: Amazon has been trying to expand its presence in the U.K. by investing in streaming more sporting events, such as the U.S. Open, The Guardian notes.

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Amazon's year of turbulence

Illustration: Sarah Grillo/Axios

Amazon's 2019 was full of headline-grabbing moments — everything from political fights to new records for the company that have upended the way we shop.

The big picture: The tech giant's year started with a fight with New York City and ended with its biggest single sales day in history. And there were plenty of dramatic days in between.

Go deeperArrowDec 29, 2019

Amazon flexes its formidable shipping arm

Illustration: Sarah Grillo/Axios

After conquering e-commerce and cloud computing, Amazon is claiming its spot at the very top of the massive shipping industry this holiday season.

Why it matters: Logistics might make your eyes glaze over, but it's one of the key businesses of the future — and it could become Amazon's next windfall. The industry is already worth $1.5 trillion, and it'll get even bigger as more and more people order everything online.

Go deeperArrowDec 18, 2019

Amazon and Big Tech can't escape climate pressure

Illustration: Sarah Grillo/Axios

2020's first battle between Big Tech and climate activists is already here, and it won't be the last.

Driving the news: Amazon Employees for Climate Justice (AECJ) yesterday alleged management is trying to prevent employees from continuing to publicly criticize corporate policies.

Go deeperArrowJan 3, 2020