Amazon could soon be a $1 trillion company

Amazon CEO Jeff Bezos. Photo: Ted S. Warren / AP

Amazon could soon have a $1 trillion valuation, according to Morgan Stanley analyst Brian Nowak, who broke down the calculations in this best-case scenario in a research note to clients this week.

How Amazon could double in value: Investors already prize Amazon highly relative to its typically meager quarterly profits, but Nowak argues that Amazon can increase its retail profit margins from less than 2% today to 5.5% by 2022.