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Alibaba chairman Jack Ma. Photo: VCB/Getty Images

Chinese tech giant Alibaba is using its unparalleled reach across e-commerce, logistics, entertainment and travel to change the way its users consume, interact with and participate in sports.

Driving the news: The company’s sports arm, Alisports, is leveraging Alibaba's expansive ecosystem and gigantic user base (over 600 million active users) to move into the world of organized sports, Bloomberg recently reported.

  • "Using marathons as a guinea pig, it's scooping up broadcast rights and collecting information on participants and viewers to sell them everything from running shoes to health insurance."
  • "Fans watching the event on the company’s Youku streaming service can even send virtual gifts and tips to their favorite runners."

The big picture: Once this strategy is replicated across other sports, Alibaba will slowly begin to involve itself in nearly every aspect of the Chinese sports market: media, advertising, retail, events, fitness and health.

The bigger picture: This will provide a blueprint for how other platforms like Amazon and Twitter should — and shouldn't — go about using big data to penetrate the sports market.

P.S. ... Speaking of Alibaba, the company's co-founder and executive vice chairman Joseph Tsai — who already owns 49% of the Brooklyn Nets — officially purchased the WNBA's New York Liberty yesterday.

Go deeper: Alibaba's Singles Day tops Amazon's Prime Day in under 10 minutes

Go deeper

AP: Justice Dept. rescinds "zero tolerance" policy

A young girl waves to onlookers through the fence at the US-Mexico border wall at Friendship Park in San Ysidro, California in Nov. 2018. Photo: Sandy Huffaker/AFP via Getty Images

President Biden's acting Attorney General Monty Wilkinson issued a memo on Tuesday to revoke the Trump administration's "zero tolerance" immigration policy, which separated thousands of migrant children from their families at the U.S.-Mexico border, AP first reported.

Driving the news: A recent report by Justice Department Inspector General Michael Horowitz emphasized the internal chaos at the agency over the implementation of the policy, which resulted in 545 parents separated from their children as of October 2020.

Biden picks up his pen to change the tone on racial equity

Vice President Harris looks on as President Biden signs executives orders related to his racial equity agenda. Photo: Doug Mills-Pool/Getty Images

President Biden is making a down payment on racial equity in a series of executive orders dealing with everything from private prisons to housing discrimination, treatment of Asian Americans and relations with indigenous tribes.

The big picture: Police reform and voting rights legislation will take time to pass in Congress. But with the stroke of his pen, one week into the job Biden is taking steps within his power as he seeks to change the tone on racial justice from former President Trump.

Most Senate Republicans join Rand Paul effort to dismiss Trump's 2nd impeachment trial

Photo: Joshua Roberts-Pool/Getty Images

Forty-five Senate Republicans, including Minority Leader Mitch McConnell, supported an effort to dismiss former President Trump's second impeachment trial.

Why it matters: The vote serves as a precursor to how senators will approach next month's impeachment trial, making it highly unlikely the Senate will vote to convict. The House impeached Trump for a second time for "incitement of insurrection" following events from Jan 6. when a pro-Trump mob stormed the Capitol.