Nov 14, 2017

Advertisers caught in the middle of a political news war

A handful of advertisers have pulled their ads from Fox News in response to Sean Hannity's coverage of the Roy Moore sexual harassment saga. Conservative audiences are crying foul, and bashing the products of the companies that pulled their ads, literally.

The controversy occurs just a week after Fox pulled ads from progressive mogul Tom Steyer that called for President Trump's impeachment, citing viewership complaints.

Why it matters: It's part of a growing trend where advertisers leverage their dollars to try to sway the hand of the media platform they're working with, a tactic that has picked up steam this year as advertisers have boycotted Bill O'Reilly and Sean Hannity's shows, as well as Breitbart and YouTube.

Go deeper: A CMO Council and Dow Jones study last quarter found that 78% of the 300 senior marketers questioned believe that unintended associations with unsavory content, images, topics, audiences or conversations will hurt their brand's reputation, per Marketing Week.

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U.S. coronavirus updates: Death toll surpasses 14,800

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

The novel coronavirus has now killed more than 2,000 people for the second day in a row, and it's infected more than 432,000 others, per Johns Hopkins data.

Where it stands: More than 14,800 people have died of COVID-19 in the U.S. — including over 4,500 in New York. The state's death toll surged to its highest one-day total on Wednesday — beating the previous day's record. 779 people died in New York in 24 hours. N.Y. has reported more cases than the most-affected countries in Europe.

Go deeperArrowUpdated 53 mins ago - Health

World coronavirus updates: U.K. PM "stable, improving" in intensive care

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

British Prime Minister Boris Johnson is "stable, improving, sat up and engaged with medical staff" in the intensive care unit of London's St. Thomas' Hospital, where he is being treated for the coronavirus, Culture Minister Oliver Dowden told the BBC Thursday.

Zoom in: The update comes as ministers meet to discuss whether to extend the United Kingdom's lockdown and after the country's health officials reported Wednesday the highest daily rise in COVID-19 deaths — 938, taking the total to over 7,300. London Mayor said Wednesday the U.K. is "nowhere near lifting the lockdown," with the virus not expected to peak there until next week.

Go deeperArrowUpdated 1 hour ago - Health

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 3 a.m. ET: 1,484,811 — Total deaths: 88,538 — Total recoveries: 329,876Map.
  2. U.S.: Total confirmed cases as of 3 a.m. ET: 432,132 — Total deaths: 14,817 — Total recoveries: 23,906Map.
  3. Federal government latest: Top Trump administration officials had been developing a plan to give cloth masks to huge numbers of Americans, but the idea lost traction amid heavy internal skepticism.
  4. States latest: New York has reported more cases than the most-affected countries in Europe. Chicago's Cook County jail is largest-known source of coronavirus in U.S.
  5. Business: One-third of U.S. jobs are at risk of disappearing, mostly affecting low-income workers.
  6. World: WHO Director-General Tedros Adhanom Ghebreyesus urged countries to put politics aside "if you don’t want to have many more body bags.”
  7. Environment: COVID-19 is underscoring the connection between air pollution and dire outcomes from respiratory diseases.
  8. Tech: A new report recommends stimulus spending to help close the digital divide revealed by social distancing.
  9. What should I do? Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
  10. Other resources: CDC on how to avoid the virus, what to do if you get it.

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