Big Tech's main virtue — its very bigness — is getting it in trouble. Facebook, Google and Twitter are on the hot seat for their credulousness about Russian intelligence operations. And Amazon always seems on the verge of swallowing up another retail sector. Now, there are calls to break them up over their perceived domination of technologies of the future, chiefly artificial intelligence.
Usher in the resistance: LiftIgniter, a San Francisco-based AI startup, says it's devised a predictive algorithm that allows smaller players to perform one of the main functions that make Big Tech so financially successful — to forecast in real time what a user wants to click on next, and then provide it. This "flywheel effect" is what keeps people returning to click on Google and Facebook, CEO Indraneel Mukherjee tells Axios. But if Big Tech's dominance in AI isn't curbed, he says, "the rest of the Internet will stop existing."