Jan 24, 2017

3rd-party platforms aren't a media gold mine

HowToStartABlogOnline.net

Media publishers need third-party platforms to grow and develop their audience, but news entities on those platforms, like Snapchat Discover and Facebook Instant Articles, aren't paying off as expected. A new report by the trade group Digital Content Next lays out the numbers.

The report found that participating publishers, on average, made only $7.7 million on third-party platforms, like Facebook, Snapchat and Google, which is roughly 14% of their overall revenue. Video represents 85% of that, largely driven by television and cable companies' monetization of internet-based content.

Here's the average breakout by platform, by publisher, for the first half of 2016:

  • YouTube: $773,567
  • Twitter: $482,788
  • Facebook: $560,144
  • Snapchat: $192,819

Source: Digital Content Next

Go deeper

CDC: Coronavirus antibodies could give "short-term immunity," but more data is needed

CDC Director Robert Redfield briefs reporters on April 8. Photo: Mandel Ngan/AFP via Getty Images

Coronavirus antibody tests are still relatively unreliable, and scientists still aren't sure whether people who get the virus are immune to getting it again, the Centers for Disease Control and Prevention cautioned on Tuesday.

What they're saying: The agency explicitly warned against using antibody tests to determine whether someone should return to work or to group people within schools or prisons.

Go deeper (1 min. read)Arrow2 mins ago - Health

Trump accuses Twitter of interfering in 2020 election

President Trump speaks to the press as he departs the White House in Washington, D.C., on Thursday. Photo: Mandel Ngan/Getty Images

President Trump responded via tweets Tuesday evening to Twitter fact-checking him for the first time on his earlier unsubstantiated posts claiming mail-in ballots in November's election would be fraudulent.

What he's saying: "Twitter is now interfering in the 2020 Presidential Election.They are saying my statement on Mail-In Ballots, which will lead to massive corruption and fraud, is incorrect, based on fact-checking by Fake News CNN and the Amazon Washington Post," the president tweeted. "Twitter is completely stifling FREE SPEECH, and I, as President, will not allow it to happen!"

Go deeper (<1 min. read)ArrowUpdated 14 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 8:30 p.m. ET: 5,584,091 — Total deaths: 349,894 — Total recoveries — 2,284,242 — Map.
  2. U.S.: Total confirmed cases as of 8:30 p.m. ET: 1,680,301 — Total deaths: 98,875 — Total recoveries: 384,902 — Total tested: 14,907,041 — Map.
  3. Federal response: DOJ investigates meatpacking industry over soaring beef prices — Mike Pence's press secretary returns to work.
  4. Congress: House Republicans to sue Nancy Pelosi in effort to block proxy voting.
  5. Business: How the new workplace could leave parents behind.
  6. Tech: Twitter fact-checks Trump's tweets about mail-in voting for first time — Google to open offices July 6 for 10% of workers.
  7. Public health: CDC releases guidance on when you can be around others after contracting the coronavirus.
  8. What should I do? When you can be around others after contracting the coronavirus — Traveling, asthma, dishes, disinfectants and being contagious — Masks, lending books and self-isolating — Exercise, laundry, what counts as soap — Pets, moving and personal health — Answers about the virus from Axios experts — What to know about social distancing — How to minimize your risk.
  9. Other resources: CDC on how to avoid the virus, what to do if you get it, the right mask to wear.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

Updated 44 mins ago - Politics & Policy