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3. Minority-led SMBs turn to digital tools because of lack of funding

Small businesses owned by minorities were more likely to make the most out of digital tools during COVID-19, according to the Digitally Driven study.

Why it’s important: These minority-owned businesses that quickly adapted to the new normal and have a higher comfort level with digital tools have become more focused on long-term business goals through the pandemic.

Minority groups are leading the digital drivers’ category – those who are early adopters and are constantly deploying new technologies to scale their businesses.

Among digital drivers:

  • 46% are Black-owned businesses.
  • 41% are Latino-owned businesses.
  • 38% are Asian-owned businesses.

The challenge: The study found that minority-owned businesses were roughly half as likely as white-run businesses to have received aid through public loans like PPP.

What this means: Despite being digital drivers, minority-owned SMBs have been the hardest hit by COVID-19 and are not receiving the funding needed to deploy their strategies.

Go deeper

Axios Events
Updated Jan 13, 2021 - Axios Events

Watch: Recovery and resilience after COVID-19

On Wednesday, January 13, Axios' Dan Primack and Dion Rabouin hosted a conversation on the future of equitable economic recovery, featuring Rep. Ro Khanna (D-Calif.) and chef and World Central Kitchen founder José Andrés. They unpacked the pandemic's impact on small businesses and minority communities and spotlighting efforts to create an inclusive economy.

José Andrés discussed the impact of the pandemic on the hospitality and food industry, stressing the survival of restaurants as a critical part of the U.S. economic recovery.

  • On the food industry's need for federal support: "Restaurants will open again, and the issue is: how many are we going to lose from today until the next three, six months, or one year until everything goes back to normal? We have to make sure that the federal government is behind those businesses that are badly affected by this pandemic."
  • On ensuring living wages for workers: "We need to make sure that ... the food industry is not an industry that lives on the fringe of almost poverty, but that every American employee, every restaurant worker will make a decent living."

Rep. Ro Khanna unpacked the pandemic's impact on rural and minority communities and outlined a strategy for the Federal Reserve Board to better target their efforts.

  • On having the Fed scrutinize how they've been lending: "[We need] to make sure that lending isn't concentrated just to financial institutions and large corporations, that they're using their regional banks to be regional economic development banks considering rural and minority communities."
  • On taking a long-term approach to economic recovery: "We need to infuse [the Small Business Administration] with loans. I would do $10 trillion over 10 years to have 200,000 more loans to small businesses across America."

Axios co-founder and CEO Jim VandeHei hosted a View from the Top segment with Mastercard's strategic growth Vice Chairman and President Michael Froman who discussed the role of the private sector in times of crisis.

  • "The private sector can do a lot. And by this I mean not just philanthropy or corporate social responsibility or ESG efforts. As important as all of those are, the key is really getting companies to look at their products and services, technology and expertise and explore what they can do to have a positive social impact on a commercially sustainable basis."

Thank you Mastercard for sponsoring this event.

Ina Fried, author of Login
Jan 13, 2021 - Technology

Dropbox to cut workforce by 11%

Photo: Rafael Henrique/SOPA Images/LightRocket via Getty Images

Cloud storage company Dropbox said Wednesday it was cutting 315 jobs, or about 11% of its workforce.

Why it matters: While the tech industry has fared pretty well through the pandemic, those companies that cater to small and midsize businesses have seen their businesses take a hit as their customers are suffering.

Go deeper (<1 min. read)Arrow
Axios
Updated 23 mins ago - Sports

Live updates: Olympics formally kick off with "sobering" opening ceremony

Photo: Ezra Shaw/Getty Images

After a year-long delay, the Tokyo Olympics are finally underway. But this year's largely spectator-less opening ceremony is a "sobering" event focused primarily on the athletes.

The latest: Japan's Emperor Naruhito officially opened the Tokyo 2020 Olympics Games.

Go deeper (2 min. read)Arrow