6 hours ago - Business

Private equity's next youth sports deal

Dan Primack

Illustration of a slot machine featuring a basketball, baseball and football, ending in three dollar signs. — Illustration: Brendan Lynch/Axios

FlexWork Sports, a youth sports camp operator owned by Otro Capital, has acquired ProCamps and its G3 Marketing brand activation agency.

Why it matters: This comes amid growing political pressure to regulate private equity investment in youth sports, including a bipartisan House subcommittee hearing on Tuesday.

By the numbers: FlexWork has held over 2,000 events since its 2017 founding, featuring nearly 700 pro athletes, while ProCamps conducts over 175 events annually.

Go deeper, via YSBR: "The deal brings together two of the longest-running operators in a category that barely existed a generation ago."

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Private equity's next youth sports deal

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