Exclusive: SpaceXAI and Gopuff help you shop for more stuff
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Illustration: Sarah Grillo/Axios
Gopuff, an instant delivery platform, is launching an agentic personal shopping assistant that runs on Elon Musk's SpaceXAI chatbot Grok, turning it into a tool that fills your cart for you.
The big picture: AI labs and retailers are looking to AI-powered commerce as a mutually beneficial revenue driver.
Driving the news: Gopuff is launching "Go," an AI shopping assistant that works via voice and text and can automatically add items to your cart based on its memory and context about your previous purchases.
- Rather than searching for specific items, users can describe a situation, like a game-day party they're hosting or the desire for a healthy breakfast, and the AI agent will assemble a cart automatically based on that prompt.
- "Go" can also predict when shoppers are running low on items like coffee or paper towels, which it says it can pack and deliver from its own warehouses in as little as 15 minutes.
- It also takes into account weather or what's trending in your city, to suggest a "snow day" shopping cart, for example.
Zoom in: Gopuff drivers primarily use their own cars, bikes, e-bikes and mopeds. The new deal does not, unfortunately, allow for delivery with SpaceX rockets.
Between the lines: SpaceXAI is dipping into consumer-focused AI just as it prepares for what could be the largest IPO in history.
- While Musk has openly shared his interest in creating an "everything app," he's using his AI model to power another consumer-facing company's product instead for this launch.
- The platform integration is secured so that Grok, xAI's AI model, can't be trained on customer data, GoPuff said.
Zoom out: The Gopuff–SpaceXAI alliance comes amid a broader debate over who will benefit from AI-powered shopping: the AI labs, the retailers or a combination.
- OpenAI wants ChatGPT to become the go-to homepage for e-commerce, launching a new shopping comparison feature after dialing back on an Instant Checkout product.
- Amazon is building an autonomous shopping ecosystem of its own, making Alexa a more powerful shopping companion by folding its Rufus assistant into Alexa+, Axios' Kelly Tyko reports.
The bottom line: This is one move in the broader race to own agentic commerce, as AI tools transition from recommending products to fully shopping on behalf of users.
