Exclusive: AI-generated podcasts come to Wall Street

• AI could help competitors targeting retail investors chip away at that dominance.

What they're saying: "I believe that synthetic content is going to become more popular than human-made content over time," Pompliano, CEO of ProCap and entrepreneur, told Axios.

• The audio-only podcast, called "Best Stocks," will be created entirely by AI and will be available on Spotify and Apple Podcasts.
• The show is built on the firm's AI-driven research, produced by agents that scan markets, analyze trends and generate reports.
• Both the research and the podcast are generated by AI.

Between the lines: The goal is to serve retail investors who don't have access to research from big banks, which can cost well into six figures.

• An annual ProCap subscription is $2,500, with an introductory rate as low as $999, a fee that is sustainable in part due to the AI-generated nature of its research and, now, podcast, Pompliano said.
• It's not just about keeping costs low: AI can go through mountains of data more quickly to inform its analysis, then fact-check itself for accuracy, he added.

The other side: Half of Americans are more concerned than excited about the increased use of AI, according to Pew Research from last month.

Zoom out: Pompliano has millions of social media followers and over half a million YouTube subscribers, so it's notable to see him bet on AI-generated content.

• He doesn't see the two as competitive, saying that AI-generated podcasts can remove opinion and bias that occurs in human-made content.

Yes, but: AI-generated content can still include hallucinations, bias and other errors.

• Automated reasoning checks can reduce — but not remove — these mistakes.

The bottom line: AI-generated finance media could reshape access to market insights.