8 hours ago - Business

KitchenAid unveils biggest stand mixer upgrade since 1955

Kelly Tyko

Red KitchenAid stand mixer with a stainless steel bowl on a kitchen counter; left: a sugar jar and striped towel, right: raspberries in a basket and eggs in a carton. — KitchenAid unveiled its new Artisan Plus Stand Mixer Monday. Photo: Courtesy of KitchenAid

KitchenAid is giving its iconic stand mixer its biggest upgrade since 1955 — a rare refresh for a countertop staple used by generations of home cooks.

Why it matters: The Whirlpool-owned brand is responding to a push for more consistent results in the kitchen, especially for home cooks seeking greater accuracy, KitchenAid told Axios.

Driving the news: KitchenAid unveiled its new Artisan Plus Stand Mixer Monday, adding features focused on precision and control.

It's the first tilt-head model with built-in LED lighting.
It starts at $599.99.

The intrigue: The update marks one of the most significant changes to the tilt-head design in decades, for a product that has largely stayed true to its original form.

The Artisan Plus is compatible with existing KitchenAid attachments, so longtime users won't need to start from scratch.

The bottom line: KitchenAid is modernizing one of its most recognizable products — joining legacy brands in refreshing long-standing staples.

Last week, Coleman introduced what it calls the world's first collapsible hard cooler, designed to make storage easier.

More from Axios:

Add Axios on Google

KitchenAid unveils biggest stand mixer upgrade since 1955

What to read next