Feb 11, 2026 - Business

Accenture appoints Rachel Frey as its first chief communications officer

Eleanor Hawkins

Photo of Rachel Frey — Photo courtesy of Accenture.

Accenture has appointed Rachel Frey to the newly created role of chief communications officer, Axios is the first to report.

Why it matters: Frey and her team will be responsible for convincing investors, policy makers, partners and employees that Accenture is the professional services firm best positioned to navigate the AI era.

Zoom in: Frey will report to Accenture chair and CEO Julie Sweet and will sit on the firm's Global Management Committee.

She will oversee the team responsible for internal communications, global media relations, financial communications, public affairs communications and crisis management.
Of note, the communications team previously sat within Accenture's marketing function.

Catch up quick: Frey has spent roughly three decades at Accenture, most recently as global head of corporate communications, where she was responsible for strengthening the firm's reputation and positioning the firm with external audiences.

What they're saying: "With her extensive experience at Accenture, Rachel brings a deep understanding of our business, people and impact as well as a strong track record of helping us engage and connect with our external stakeholders," Sweet said in a statement.

"I am excited for her to take on this expanded role at a time when clear communication has never been more important."

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Accenture appoints Rachel Frey as its first chief communications officer

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