Dec 7, 2025 - Business

PR advisor Lulu Cheng Meservey raises $40M VC fund

Lulu Cheng Meservey walking out of a building — Photo: Shelby Knowles/Bloomberg via Getty Images

Lulu Cheng Meservey, a well-known public relations advisor to tech startups, has raised $40 million for a venture capital fund, as first disclosed in a securities filing.

The big picture: Meservey advocates for founders to take their message directly to the market, often via social platforms like X, rather than using traditional media as an intermediary.

Last year she launched an independent advisory firm called Rostra, after previously working in-house at companies like Activision Blizzard and Substack.
She also cofounded PR firm Trailrunner International and sits on the board of Shopify.

What she's saying: "Storytelling is alpha," Meservey tells Axios. "Investing complements Rostra's work because narrative and capital both compound. Right now, it's easier than ever to build new things and harder than ever to get people to care. Great comms makes great companies even more valuable."

The bottom line: This fund allows Meservey to invest while also advising on communications and branding.

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PR advisor Lulu Cheng Meservey raises $40M VC fund

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