Data: Instacart; Note: Includes items that peaked on or around Thanksgiving; Chart: Erin Davis/Axios; Illustrations: Aida Amer/Axios
Pies and cooking ingredients are some of the most popular last-minute orders on the day before Thanksgiving, per new Instacart data shared with Axios, while cookware is hot on Thanksgiving itself.
What they found: Pumpkin pie, pecan pie and dried sage are the top last-minute orders just before Thanksgiving, per Instacart.
Food thermometers and mixers are far and away the top needs on Thanksgiving itself.
Between the lines: Ever try to cook a perfect turkey without knowing its internal temperature? Good luck.
How it works: Instacart's findings reflect items that were especially popular around Thanksgiving 2024 compared to average demand over the year.
In other words, the data shows Thanksgiving-related demand spikes compared to normal times.
The bottom line: If you're on turkey duty in someone else's kitchen this year — been there — don't forget your meat thermometer!