Nov 24, 2025 - Business
Holiday shoppers in the Northeast plan to spend the most
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U.S. consumers plan to spend 5% less this holiday season compared to 2024, according to PwC research.
The big picture: Shoppers in the Northeast and West are projected to outspend the national average of $1,552 per person — which includes gifts, travel and entertainment.
- Northeasterners plan to increase their spending by 2% from last year, while expectations are down 16% in the West and 4% in the South and Midwest.
The bottom line: Nationwide, holiday shoppers are pulling back as rising costs and tariffs squeeze budgets.
