"Ralph Lauren Christmas": Why vintage holiday decor is trending

• Think: Real trees, plaid tablescapes, vintage cookie jars, silver bells, velvet bows and other decorations echoing the brand's classic style, now making a comeback with Gen Z.

What we're hearing: "People are craving the timeless, cozy holiday elements of a Ralph Lauren Christmas to tap into the magic from their own childhood celebrations," Yelp trend expert Tara Lewis tells Axios.

• Searches for vintage Christmas decor jumped 563% year-over-year during the first nine months of 2025, Yelp's data shows.

State of play: Posts showing hauls and how-tos for the Polo-inspired aesthetic have flooded social media.

• Search interest in "Ralph Lauren Christmas" just hit an all-time high and was the top-trending Christmas decor searched last month, per Google Trends data.
• "Tartan wrapping paper" also reached a new high.
• A Ralph Lauren spokesperson declined to comment on the trend.

The big picture: Shoppers are chasing throwbacks — from preppy boat shoes to '70s paint colors — for a taste of what some see as simpler times.

• Higher prices and less inventory may be sending people to thrift stores for certain holiday supplies.
• For others, it's about shopping more sustainably.

What we're watching: It could be a Ralph Lauren Hanukkah, too, with vintage touches turning up in festival-of-lights decor.