Axios and Mixing Board join forces to launch a new community for communications leaders
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Illustration: Annelise Capossela/Axios
Axios is combining its premium member subscription — Axios Communicators Pro — with Mixing Board to create a new community for modern communications and corporate affairs professionals.
Why it matters: The comms world is being upended by AI, geopolitics and media disruption, fueling a need for membership groups where practitioners swap tactics, gain insights and sharpen skills.
The big picture: Axios will produce and oversee all of the community's editorial content and events, while the Mixing Board team will support the community by leading trainings, spurring conversations and making connections.
Zoom in: The newly combined entity, "Mixing Board, powered by Axios," will support a network of more than 900 senior communication leaders.
- Members hail from companies like Amazon, American Express, Airbnb, BlackRock, BP, Coca-Cola, Delta Air Lines, Disney, Etsy, GE, GM, Instacart, Meta, Microsoft, Netflix, OpenAI, Qualcomm, Reddit, Salesforce, Samsung, SiriusXM, TikTok, T-Mobile, United Airlines, U.S. Steel, Walmart, Workday, Yahoo, and venture firms and nonprofits of all stages and sizes.
- Practitioners with 15+ years' experience and a proven record of leading teams in high-stakes moments or at notable organizations are encouraged to apply.
Zoom out: Membership groups are trending as the communications field has evolved and practitioners look for ways to hone their craft and find community.
- Industry-specific membership organizations have cropped up, like Financial Narrative, for those in the finance field, The PRNet, for those in lifestyle industries, and the Communications Network, for those in the nonprofit sector.
Catch up quick: Twitter alum Sean Garrett founded Mixing Board in 2021 to help communications, marketers and brand leaders with upskilling and networking.
- In 2024, Axios HQ — the internal comms software company, which spun off from Axios in 2022 — acquired Mixing Board.
What they're saying: "Mixing Board brings together the smartest people in the industry into a community where they can connect, be sounding boards for each other and pool playbooks or best practices, while Axios Communicators Pro keeps a pulse on where the industry is headed next through premium reporting, deep research, expert-level events," says Axios HQ CEO Roy Schwartz.
- "Bring them together, and we have the most influential community of well-supported comms leaders driving their industry forward."
Between the lines: "Mixing Board, powered by Axios" will enter the market alongside professional development groups like Page Society, International Association of Business Communicators and PRSA, and media-led networks like Forbes Communications Council, Ragan's Communications Leadership Council and the Wall Street Journal's CMO council.
What to watch: News organizations and independent journalists are working to convert passive readerships into hyper-engaged communities.
Disclaimers: Axios HQ split off from Axios in 2022, after Axios Media was acquired by Cox Enterprises.
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