Why Ford's CEO is screaming about an ignored chunk of the AI economy
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Ford CEO Jim Farley speaks at the Ford Kentucky Truck Plant in April. Photo: Ford Motor Co.
The Trump administration's ambition to lead in high-tech manufacturing and AI won't succeed if it ignores foundational blue-collar industries, Ford CEO Jim Farley tells Axios in an interview.
Why it matters: For all the talk about how AI will wipe out white-collar jobs (including from Farley himself), he says not enough attention is paid to the "essential economy" — industries like construction, maintenance and skilled trades.
New factories, supply chains and data centers won't get built without skilled electricians, construction workers and other tradespeople.
- But the U.S. hasn't invested in the necessary job training, regulatory reform or innovation to support these backbone industries.
The big picture: Tariffs and immigration policies make it harder for companies in blue-collar industries that want to expand, but don't have the workforce.
- "I think the intent is there, but there's nothing to backfill the ambition," Farley told Axios. "How can we re-shore all this stuff if we don't have people to work there?"
Driving the news: Alarmed by the trend, Farley is rallying leaders in business, technology and government to draw attention to the issue.
- He's hosting a first-of-its-kind summit, "Accelerate the Essential Economy," on Tuesday in Detroit, drawing big-name CEOs: Roger Penske (Penske Corp.), David Burritt (U.S. Steel), John Stankey (AT&T), Raj Subramaniam (FedEx), Barbara Humpton (Siemens USA) and Joe Shoen (U-Haul), among many others.
- Labor Secretary Lori Chavez-DeRemer plans to attend, along with workers and entrepreneurs on the front lines of these blue-collar businesses.
Zoom out: There's a mounting divide in productivity between the white-collar and blue-collar sectors of the economy, according to a recent study by the Aspen Institute.
- Technologies like cloud computing and AI have led to a 28% surge in productivity in digital industries, including professional business and services, researchers found.
- But productivity in industries that build, power, move and maintain the physical world declined over the same period.
- The U.S. needs 600,000 more manufacturing workers, 500,000 construction workers and 400,000 automotive technicians, Farley wrote in a recent blog post.
Between the lines: That productivity crisis drives up prices and shrinks profitability for businesses large and small.
- Consumers have to wait longer to get their car repaired, their toilet fixed or their house remodeled. They spend more time in traffic because road repairs take longer.
- A shortage of construction workers contributes to the lack of affordable housing.
What he's saying: "On the surface, this looks like a people problem, and most are. But it's actually not that simple. It's an awareness problem. It's a societal problem," Farley said.
- "If I were to take the typical American family and say, 'Would you rather your kid be a software programmer making $170,000 or be an HVAC specialist to make $97,000, which one would you prefer?', I would say many, many Americans would prefer the software engineer."
A culture shift is needed, he says, along with policy changes at all levels of government.
- Faster permitting and regulatory reform will help advance projects tied up in red tape.
- More funding for technical and vocational training, including incentives for apprenticeship programs like those in other countries, is also needed.
- Support for innovation — including robots, augmented reality and AI — would help plumbers, carpenters and auto mechanics be more productive.
The bottom line: Farley calls his "Accelerate" summit a first step toward developing policies that support the growth of these critical sectors of the economy.
- "If we are successful — when we are successful — we'll take on bigger, higher-class problems. Right now, the problems we're trying to solve are pretty practical," he says. "I need 6,000 technicians in my dealerships on Monday morning."
