Exclusive: CEOs launch AI adoption campaign
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Illustration: Aïda Amer/Axios
A host of CEOs on Wednesday will launch an ad campaign to push companies, governments and other organizations to speed up their efforts to adopt AI.
Why it matters: Governments around the world are looking for guidance on how to build AI-driven economies, and the Business Software Alliance — the industry group behind the campaign — is looking to influence policymakers' approach in the U.S. and abroad.
- "In this era of global competitiveness, the AI advantage stands to transform every business and government agency who recognize the value of modernizing stagnant processes like contracting with practical AI solutions," Docusign CEO Allan Thygesen says in an ad kicking off the series of testimonials.
Driving the news: The CEOs of Autodesk, Bentley Systems, Cisco, Cohesity, PagerDuty, Rubrik and Siemens will also be featured in the first wave of the campaign.
- CEO testimonials will be shared with elected officials, policymakers and the media, and the videos will be promoted with a paid campaign on LinkedIn targeting those same audiences.
- For example, Thygesen says in his testimonial that Docusign has seen the value of the AI it has already deployed: "AI makes contracts searchable, turning them into a business or a government's most valuable asset — a source of insights and efficiency."
- The ad campaign will run at least through early November.
Context: BSA, the leading global trade group for the software industry, organized and paid for the ad campaign.
- The trade association's pitch to policymakers for AI adoption in the U.S. includes calling for workforce training, expediting permitting for AI and energy infrastructure, and for Congress to pass AI legislation that establishes a single national standard, among other proposals.
- BSA declined to disclose the ad buy figure.
What's next: BSA in the coming weeks will release AI adoption policy proposals for the Association of Southeast Asian Nations (ASEAN), followed by recommendations for Japan, India, the European Union and more.
