Sep 22, 2025 - Business

Cardless raises $60 million for branded financial services

Dan Primack

Illustration of a hand cursor holding four credit cards. — Illustration: Shoshana Gordon/Axios

Cardless, a San Francisco-based branded credit card platform, raised $60 million in Series C funding led by Spark Capital.

Why it matters: The long-term bet is that all consumer financial services will mimic credit cards, in that they'll be branded by non-bank businesses and offer loyalty rewards.

Think: Airline carrier savings accounts. Crypto exchange checking accounts. Ride-hail operator debit cards.

What they're saying: "If you're someone who wants airline miles when you swipe your credit card, why not instead of some APR on your savings account," asks Cardless president Michael Spelfogel to Axios

Other investors include Activant Capital, Industry Ventures, and Pear VC.

Add Axios on Google

Cardless raises $60 million for branded financial services

What to read next