Sep 10, 2025 - Business

Ben & Jerry's founders want to scoop out their brand

Dan Primack

Ben & Jerry's sign — Photo: Mike Kemp/In Pictures via Getty Images)

Unilever's ice cream unit spinoff is moving forward, but the founders of Ben & Jerry's are hoping to scoop out their namesake brand.

Driving the news: Ben Cohen and Jerry Greenfield, who no longer control or run the Vermont-based business, are asking that Ben & Jerry's be spun out into an independent company owned by investors who share its "founding values" in areas like social justice.

The pair sold Ben & Jerry's to Unilever in 2000 for $326 million.

They write in a public letter: "The strength of Ben & Jerry's has always been its authenticity, and moves to strip that away risk destroying the very value that you are buying into."

Magnum's CEO, however, doesn't seem interested.

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Ben & Jerry's founders want to scoop out their brand

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