Aug 7, 2025 - Business

More fans are flocking to live influencer shows

Maxwell Millington

Three women on stage holding hands and cheering as gold confetti falls, with a large clapping audience in the background and bright spotlight shining from behind them. — Kendall Robbins, Mel Robbins and Sawyer Robbins on stage at the end of the "Let Them Tour." Photo: Scott Eisen/Getty Images for Mel Robbins

Social media influencers, podcasters and authors sold nearly 500% more tickets this year compared to 2024, according to StubHub.

Why it matters: Content creators are turning their fame into profitable, real-world fan engagement — and changing the live entertainment economy.

State of play: StubHub's most in-demand creator tour shows include Alex Cooper's "Unwell" tour, Crime Junkie's podcast tour and Mel Robbins' "Let Them" tour.

By the numbers: Creator tour ticket prices were nearly 40% less than traditional live events on average.

The average price of tickets sold across all live entertainment in 2024 was $159, compared to $99 for the top six creator tours.

StubHub says that scheduling tour dates in markets that are traditionally skipped by mainstream artists has helped attract fans.

Controversial influencer Trisha Paytas stopped in places like Tysons, Virginia; San Jose, California; St. Louis, Missouri; and Atlantic City, New Jersey; during her "Eras" tour.

The bottom line: What started as a niche has become a new lane of mainstream entertainment.

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More fans are flocking to live influencer shows

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