Yahoo chief revenue officer Rob Wilk talks to Yahoo alumni during Cannes Lions. Photo: Matthew Tynan
As part of its 30th anniversary campaign, Yahoo brought together more than 200 alumni for a happy hour last month at Cannes Lions.
Why it matters: It was a moment to toast to Yahoo's strong employer brand, its past successes and where the company is going next.
The big picture: Providing a sense of comfort during chaotic times is a winning strategy for brands, with many tapping into nostalgia. (More on that in a future newsletter.)
What they're saying: "Being a tech company and having staying power for 30 years is quite the feat, especially given the rapid rate of innovation," chief communications officer Sona Iliffe-Moon said during a roundtable event in Cannes.
"I think one of Yahoo's biggest strengths is our employee population and our alumni network. A lot of our alums have gone on to found companies like WhatsApp or LinkedIn or Nextdoor. And we thought, hey, you know what? What makes Yahoo great is the people who build it and we'd love to honor and celebrate with them."
1 fun thing: We're told Yahoo chief revenue officer Rob Wilk led the attendees in a Yahoo yodel.
