The word is that Pump.fun, the meme coin minting giant, will sell a token starting this weekend.
Why it matters: Pump has been the big success story of the last couple years, offering a quick and easy way for anyone to take a stab at meme coin millions.
Zoom in: The Block reports that the sale will take place on exchanges beginning Saturday.
"Our plan is to kill Facebook, TikTok and Twitch," the company tweeted.
The big picture: There's a battle underway to see who can be the No. 1 meme coin platform. Pump has lost a lot of ground, primarily to a platform called LetsBonk.
But its weekly revenue is down almost 90% from its high, sitting at around $6 million per week (that is still a lot better than many startups under two years old).
Flashback: All of this reminds me of the Blur vs. OpenSea drama of 2023, when an upstart NFT platform stole all the volume from the original marketplace.
