Chuck's Arcade will feature a variety of new and retro games. Photo: Chuck E. Cheese
Chuck E. Cheese — the pizza-and-arcade chain "where a kid can be a kid" — is opening a new arcade concept geared toward adults.
State of play: The company is launching Chuck's Arcade with 10 locations already open and more "on the horizon."
🕹️ Chuck's Arcade will feature the "hottest titles" in arcade games, plus "a curated collection of retro legends" such as Ms. Pac-Man, Mortal Kombat and Donkey Kong.
The big picture: Chuck E. Cheese has been on a roll after surviving bankruptcy during the pandemic and ditching its eponymous animatronic mouse.
The intrigue: Chuck's Arcade enters a space dominated by Dave & Buster's, where sales have been slumping.
Comparable first-quarter sales at Dave & Buster's fell 8.3% as management sought to unwind what it called "clear mistakes."
💭 Nathan's thought bubble: Maybe the slogan for Chuck's Arcade should be ... where an adult can be a kid.
