Anna Wintour to step back from running Vogue U.S.

Zoom in: Wintour informed staff on Thursday that Vogue is hiring for a head of editorial content at American Vogue.

• Wintour will continue serving as chief content officer for Condé Nast and global editorial director for Vogue.
• The new hire likely allows her to focus more on the international editions of Vogue and other titles in Condé's portfolio, including Vanity Fair which named Mark Guiducci as its new top editor earlier this month.

Zoom out: While Vogue remains a cultural bellwether and institution, the media company has been forced to adapt its legacy prestige to the digital era.

• Condé Nast has undergone rounds of layoffs and editorial consolidation over the years.
• The company introduced a global content strategy in 2020 when it appointed Wintour as chief content officer and unified its international editions under one structure. The new role matches that strategy with heads of editorial content reporting to a global editorial director.

The bottom line: Wintour's reign at Condé isn't over. But someone new will have a chance to make the mark on the flagship fashion magazine.