Streaming platforms scale back Pride Month messaging
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Most major streaming services have yet to highlight Pride Month shows and movies this year.
Why it matters: The move reflects growing corporate caution amid rising backlash against diversity and inclusion efforts.
State of play: Hulu and Peacock are the only platforms with a featured banner or list of titles on their homepages dedicated to the month that celebrates the LGBTQ+ community.
- So far, Netflix, HBO Max and Apple TV+ are the only streamers to join Hulu and Peacock in acknowledging Pride on social media.
Between the lines: Every major streamer has a folder of titles (most are called "collections") dedicated to shows and movies with queer themes and storylines year-round.
- Each user's viewing habits play a part in where the algorithm places the folder, even this month, if it's on the homepage at all.
Paramount+ and Tubi representatives told Axios they have social posts planned for Pride.
- All major platforms have posted about Pride Month on social media in previous years.
Netflix, Disney+ and Apple TV+ did not return Axios' request for comment on this story.
- Prime Video declined Axios' request for comment.
What we're watching: New LGBTQ+ titles coming this month include "Enigma" on HBO Max, "The Ultimatum: Queer Love" season 2 on Netflix and "Noah's Arc: The Movie" on Paramount+ with Showtime.
Go deeper: Americans are skeptical of corporate pride support
