Scoop: Nike names Michael Gonda as chief communications officer
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Nike has hired McDonald's chief impact officer of North America, Michael Gonda, as executive vice president and chief communications officer, Axios is first to report.
Why it matters: Nike is in the midst of a turnaround following declining sales and the appointment of a new CEO, Elliott Hill.
Details: Gonda will serve on Nike's senior leadership team and report to Hill.
- He will oversee the team responsible for global communications, corporate and brand reputation, issues management and employee engagement.
- He is succeeding KeJuan Wilkins, who departed Nike in March. Gonda will begin his post on July 7.
What they're saying: "Nike has always been more than a brand—it's a storyteller, a cultural force, and a catalyst for belief," said Gonda.
- "I'm deeply honored to join a company that has shaped how people see themselves and the world around them, and am humbled to help Nike tell the stories that matter, connect even more deeply with athletes and communities, and write the next ambitious chapter with Elliott and this team."
Catch up quick: At McDonald's, Gonda oversaw all communications, government relations, sustainability and philanthropy in the U.S. and Canada.
- Prior to joining McDonald's in 2019, he oversaw corporate affairs at Chobani.
Between the lines: Gonda oversaw the fast-food chain's response following President Trump's controversial campaign stop at McDonald's.
- He also helped the company navigate the E. Coli outbreak related to slivered onions in 2024.
What to watch: Nike is one of the many U.S.-based companies considering price increases due to Trump's trade policies.
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