A Thrifty Drug Store window ad for ice cream from the 1950s. Photo: Graphic House/Archive Photos/Getty Images
For thoseof a certain age, from a certain part of the country, there is no stronger opinion than this: All ice cream pales in comparison to a cone from Thrifty.
Why it matters: The bankruptcy of Rite Aid earlier this month caused something of a panic over the fate of Thrifty, a drug store chain whose ice cream counters were the stuff of legend.
Rite Aid bought Thrifty in the 1990s but kept some of the counters open, serving ice cream in a unique cylindrical shape.
Driving the news: As USA Today reported today, a looming bankruptcy sale of Rite Aid's assets has created doubts over the future of the Thrifty Ice Cream brand.
The packaged product is still in stores, but it's not clear what will happen to that — or to the retail locations.
Neither Rite Aid nor Thrifty Ice Cream responded to questions from the paper.
💭 Ben's thought bubble: Thrifty's rocky road is the best ice cream ever made.
