Google upgrades AI tools for shopping
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The Google Try it on feature is now available. Photo: Courtesy of Google
Google's AI shopping tools will now let you virtually try on clothes using your own photo, the tech giant announced Tuesday at its I/O developer conference.
Why it matters: AI is reshaping how we shop. It's going beyond recommending products and helping consumers visualize and buy products.
Driving the news: Google unveiled a series of new AI features at Tuesday's event.
- The shopping features announced include shopping with AI mode, using AI to buy products and the new "try it on" feature.
Google AI Mode
Zoom in: Starting today, Google is starting to roll out AI Mode — a chat-like version of search — but shopping features will be added in the coming months.
- AI Mode uses Google's Gemini AI assistant together with its Shopping Graph to help consumers browse for inspiration and narrow down products, Lilian Rincon, the company's consumer shopping product vice president, told reporters.
By the numbers: Shopping Graph has more than 50 billion product listings, from global retailers to local shops, and includes details like reviews, prices, color options and availability.
- Every hour, more than 2 billion product listings are refreshed on Google, Rincon said.
- "People shop across Google properties more than a billion times a day," Rincon said.
Google Try It On virtual dressing room
State of play: Google first introduced a virtual try-on tool in 2022 but the technology used AI models where consumers selected the one that best matched their body type.
- With Tuesday's update, consumers can upload a photo of themselves and see how the clothes look on them.
What they're saying: "Our try-on experience works with your photo. It's not some pre-captured image or a model that doesn't look like you," Vidhya Srinivasan, Google's vice president of advertising and commerce, said during a live demo at Tuesday's event.
- Google told Axios that it worked with Levi's, Abercrombie, Staud, Pistola Denim, Quince and other brands for the try-on tech.
How it works: Go to Google Search Labs and opt into the "try on" experiment that went live Tuesday.
- When you're shopping for clothes on Google, tap the "try it on" icon on product listings.
- Upload a full-length photo of yourself. Google says for best results, use a full-body shot with good lighting and fitted clothing.
- You can save or share your look or shop similar styles, Google says.
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