Search
Add Axios as your preferred source to
see more of our stories on Google.
Nutella is debuting its first new flavor in six decades, CNBC reports.
Between the lines: The brand, owned by European confectioner Ferrero Group, will introduce Nutella Peanut in the U.S. in spring 2026.
💠Nathan's thought bubble: I don't love the hazelnut flavor of Nutella, so the move in a peanut direction sounds more enticing.