DraftKings CEO Jason Robins speaks at the company's headquarters in Boston on Sept. 27. Photo: Jason Bergman/Bloomberg via Getty Images
DraftKings CEO Jason Robins told investors on an earnings call today that live betting — wagers placed on a game while it's happening — represented more than 50% of the amount bet on the sportsbook in the first quarter.
It's the first time it's been a majority. Added Robins, "We think there's even more upside from there."
The big picture: Live betting is generally believed to drive deeper viewer engagement, and many broadcasts have jumped in by catering to the demographic with in-game graphics on betting lines.
