Instacart shopper Jen Valencia obtains products for a customer at a ShopRite on Jan. 8, 2022, in Clark, N.J. Photo: Michael Loccisano/Getty Images
Instacart is launching an alcohol-and-snacks delivery app geared toward younger partiers.
🍺 State of play: The new app, Fizz, is "tailor-made for groups," allowing people to place a collective order and pay for their items separately, Instacart said.
"It takes just one tap to invite others into your Fizz cart, so everyone can choose what they want to bring," according to the company. "Everything is delivered right when you need it, no matter how many people participate, with no membership required."
Zoom in: Retailers already on Instacart will be able to sell drinks and food to customers via Fizz.
"The push to attract price-conscious younger users is another step by Instacart to diversify beyond its typical demographic of suburban shoppers who tend to place weekly big-basket orders," Bloomberg reported.
The intrigue: Delivery people will check IDs on alcohol orders.
