May 6, 2025 - Economy

Exclusive: Millennials spending $4,500 annually on golf

Maxwell Millington

Illustration of a U.S. quarter on a golf tee — Illustration: Annelise Capossela/Axios

Millennials expect to spend about $4,557 this year on golf gear and expenses like course fees, club memberships, travel and lessons, according to a new survey from Censuswide and Whatnot.

The big picture: That's $693 more than Gen X and $1,798 more than Boomers.

State of play: Golf is gaining a bigger and younger following with a "grassroots consumer interest."

By the numbers: 43% of the 2,000 U.S. golf fans surveyed plan to spend between $1,000-$2,000 on golf clubs and accessories in 2025.

Reseller platform Whatnot, which commissioned this survey, reported an 80% increase in golf buyers in the last six months.

Whatnot is an app where individuals can sell products directly to customers via livestream.

The intrigue: The average fan spends more time watching golf-related livestreams on Whatnot (6.5 hours) each week than watching the sport on television (4.8 hours) and playing (4 hours during peak season), according to the survey.

What's next: Golf's next major tournament, the PGA Championship will tee off May 12 in Charlotte, North Carolina.

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Exclusive: Millennials spending $4,500 annually on golf

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