Fake movie trailers are proliferating online, building hype for films based on a false premise and often bogus footage.
State of play: The genre has "blown up into a business for creators who use artificial-intelligence tools to churn out hundreds of videos on short order — many of which seem less artful appreciation than engagement bait," the Washington Post reports today.
It's part of the surge of what critics call "AI slop."
The trend has "prompted YouTube to cut off ad revenue for two fake-trailer channels with hundreds of thousands of subscribers," WaPo says.
In other cases, some Hollywood studios have asked YouTube to "ensure that the ad revenue made from views flows in their direction," even when the videos are counterfeits, Deadline reported.
🧹 Nathan's thought bubble: All I want is an authentic trailer for "Wicked: For Good" — is that too much to ask?
