At least one major company has a fairly concrete sense of where things are headed: higher prices.
Consumer goods giant Procter & Gamble is "likely" to raise prices based on higher tariffs, CEO Jon Moeller told CNBC today.
Zoom in: P&G's brands include Tide detergent, Pampers diapers, Old Spice deodorant, Head & Shoulders shampoo and Bounty paper towels.
State of play: P&G is "working through exactly what is the right plan by brand, by market, what combination of pricing, over what period of time is the right answer," CFO Andre Schulten said on an earnings call.
The company today reported a 2% decline in net sales, including drops in its beauty, grooming, and fabric and home care categories.
Reality check: Consumers were already recoiling from price increases during the post-pandemic inflation crisis, so it's unclear how much they're willing to absorb.
