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Roblox gamers will begin seeing new forms of ads embedded in their virtual games in a deal with Google.
State of play: Roblox will integrate "2D and 3D formats designed to blend seamlessly into gaming environments (think virtual billboards in a gamified cityscape)," AdWeek reported today.
Gamers will also be given the chance to watch video ads up to 30 seconds long "in exchange for boosts, lifelines or resources in a particular game through rewarded videos," Reuters reported.
💠Nathan's thought bubble: Time is money, so now gamers can sell their attention for the sake of a better virtual experience.
