Mar 27, 2025 - Business
These brands will be hit hardest by Trump's new auto tariffs
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President Trump's increased tariffs on imported vehicles will hit foreign automakers the hardest, though domestic automakers General Motors and Ford will also face a significant impact.
Why it matters: Experts expect automakers to raise prices to make up for at least part of the cost.
- The exact percentage increase will depend on each automaker's willingness to absorb tariffs, but analysts believe the average new vehicle price will increase by several thousand dollars.
Between the lines: Volvo (13%), Mazda (19%) and Volkswagen (21%) make the lowest share of their U.S.-sold vehicles in this country, according to Wards Automotive and Barclays research.
- Hyundai-Kia (33%), Mercedes (43%), BMW (48%) and Toyota (48%) also make less than half of their U.S.-sold vehicles here.
- Examples of notable 2025 models that are imported to the U.S. include the Ford Maverick pickup, the Chevrolet Blazer crossover, the Hyundai Venue crossover, the Nissan Sentra compact car, the Porsche 911 sports car and the Toyota Prius hybrid, according to the Department of Transportation.
The big picture: About 45% of U.S.-sold vehicles are imported, with the largest percentage coming from Mexico and Canada.
- Every 2025 model-year vehicle gets at least 20% of its content from countries other than the U.S. and Canada, according to DOT's American Automobile Labeling Act data.
