Dating app Bumble is adding a new feature that allows users to verify the identity of their potential partner.
Why it matters: Safety concerns can be a significant deterrent for would-be dating app users.
Between the lines: Bumble's new option allows users to "filter for ID-verified profiles and also request that their matches complete the verification process," Bloomberg reports.
The company "is also letting people share details about their dates and upcoming meetings with trusted contacts, similar to rival Tinder's 'Share My Date' offering."
Zoom out: Bumble is hoping to reignite its user base as it deals with slumping sales.
Fourth-quarter revenue fell 4.4%, compared with a year earlier.
