Schiff claims "real progress" in viral media war for attention

• "We need to make sure people hear our message, and that we're not just talking to the same people over and over again," Schiff told Axios on Tuesday.
• Schiff was the top-performing Democratic lawmaker on social media over the last month, according to data compiled by the Center for American Progress.
• That expansive media approach, he says, helps him meet voters where they are. Legacy media's dominance has dwindled, and where Americans get their information has shattered into smaller ecosystems.

The big picture: Schiff said Democrats are fighting conservatives for superiority in the digital media space.

• Republicans, including President Trump, have used podcast stars like Joe Rogan and Theo Von to reach wider audiences.
• "We need to fight back in the digital space, which the conservatives have dominated," Schiff said. "And I think we are making real progress."

Zoom in: Schiff is using segments with content creators and short videos across platforms as a sort of rapid response to the Trump administration.

• Schiff's video Monday night on Trump's tariff policies got 550,000 views on YouTube within 12 hours.
• A Schiff interview with the liberal MeidasTouch after Trump's speech to Congress last week has over 2.2 million views on YouTube.
• "I'm finding there is a real appetite for it," Schiff said.