Michelle Obama announces video podcast

• These ventures have broadened the Obamas' considerable platform, with the two remaining highly influential in political circles.
• The Obamas' enduring cultural and political prowess offers a sharp contrast to many Democrats, who are struggling to reach voters after big 2024 election losses.

Driving the news: The show will be produced by Higher Ground, a media company started by the Obamas in 2018.

• Guests for "IMO" — or, "In My Opinion" — will include Jay Shetty, Tracee Ellis Ross, Tyler Perry, Issa Rae, Keke Palmer and more, according to The Hollywood Reporter.
• Her previous shows, "The Michelle Obama Podcast" and "The Light Podcast" were also produced by Higher Ground.
• Along with podcasts, Higher Ground has also produced films and TV shows, including "Rustin," "American Factory" and "Leave the World Behind."

What they're saying: "Now Craig is one of the people I turn to whenever I have anything on my mind," Michelle Obama said in an Instagram post announcing the show.

• "He always has the insights, the wisdom and the humor to get me through anything. Together we'll share our perspectives about some of your questions. And we won't be doing it alone. We'll be joined by special guests, friends and experts along the way," she added.

What's next: The podcast will premiere on March 12 with two episodes.

• The duo will also record a live version at South by Southwest in Austin, Texas on March 13, according to Deadline.

Go deeper: Michelle Obama challenges men