Digg founder Kevin Rose (left) and Reddit co-founder Alexis Ohanian. Photo: Digg via PRNewswire
Social news aggregation site Digg, an early Reddit rival that later failed, is making a comeback.
State of play: Digg's founder, Kevin Rose, bought back the site along with a surprising partner: Reddit co-founder Alexis Ohanian.
When Digg launched in 2004, it attracted an audience with a crowdsourced system that allowed users to "digg" (upvote) or "bury" (downvote) content.
It had 40 million monthly unique visitors at its peak but soon lost much of its audience to other social platforms and was sold in pieces to multiple companies in 2012.
What to watch for: The owners plan to relaunch the site, featuring sensible moderation, starting with user invitations "in the coming weeks," the NYT reports.
