Domino's Pizza is ending its holdout on stuffed crust after decades of resisting the cheesy trend.
Between the lines: The nation's largest pizza chain is setting its sights on Pizza Hut and other rivals with the addition of Parmesan Stuffed Crust.
It's "made of premium buttery-flavored dough, stuffed with melty cheese made with 100% real mozzarella, and topped with Domino's garlic seasoning and a sprinkle of Parmesan."
Fun fact: A Brooklyn construction supervisor secured a patent for stuffed crust pizza back in 1987, and (unsuccessfully) tried to sue Pizza Hut for $1 billion following its star-studded rollout of the offering in 1995.
Featured in that campaign: future President Donald Trump.
💭 Nathan's thought bubble: I once covered Domino's as a business reporter in its headquarters of Ann Arbor, Michigan, and I must say I never thought this day would come — but it makes perfect sense.
